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Video strategy & consultancy

Video strategy content plans.

Three ready-to-adapt packages, each built around a specific business profile, with defined deliverables, timelines and pricing from day one. Every plan covers the foundational content a business needs to build trust, communicate value and grow an audience.

The three plans

Tier 1

Essentials plan

Built for small businesses, sole traders and start-ups (1–10 employees).

£4,950 Over 3 months · excl. VAT

  • 3 months · duration
  • 4 films · video deliverables
  • 2 days · shoot days
  • 1 session · strategy sessions
See the full plan
Tier 2 · Flagship

Growth plan

For SMEs and established independents (11–100 employees).

£15,500 Over 6 months · excl. VAT

  • 6 months · duration
  • 10 films · video deliverables
  • 4 days · shoot days
  • Quarterly · strategy sessions
See the full plan
Tier 3

Enterprise plan

For large corporations and multi-site businesses (100+ employees).

£38,000 Over 12 months · excl. VAT

  • 12 months · duration
  • 25+ films · video deliverables
  • 10 days · shoot days
  • Monthly · strategy sessions
See the full plan
Tier 1

Essentials plan.

Built for small businesses, sole traders and start-ups (1–10 employees).

£4,950 Total investment · over 3 months · excl. VAT
Duration
3 months
Video deliverables
4 films
Shoot days
2 days
Strategy sessions
1 session

Deliverables

Brand film / anchor content

The origin story

A founder-led film that covers why the business exists, what problem it solves, and who it serves. Told in the founder’s own words with supporting b-roll of the business in action. This becomes the cornerstone piece used on the website homepage, LinkedIn profile, and in pitch decks.

  • 90–120 secs
  • Horizontal & vertical
  • Web & LinkedIn
Services film

How we work

A process-led film that walks through the client journey from enquiry to outcome. Shows the methodology, the team in action, and the results clients achieve. Builds confidence in the buying decision and reduces the sales cycle length.

  • 60–90 secs
  • Horizontal & vertical
  • Web & social
Social content pack

Short-form clips (×4)

Four short-form cuts derived from the main shoot day. Each clip is optimised for Instagram Reels, TikTok, or LinkedIn. Topics include: a tip or insight from the founder, a behind-the-scenes moment, a product or service in use, and a question-and-answer format pulled from a real client query.

  • 30–60 secs
  • Vertical 9:16
  • Reels / TikTok / LinkedIn

Production timeline

  1. Month 1
    • Strategy & discovery session
    • Shot list & location recce
    • Shoot day 1: brand story + services
  2. Month 2
    • Edit: origin story film
    • Edit: what we do film
    • Client review round 1
  3. Month 3
    • Revisions & final delivery
    • Short-form clips cut & delivered
    • Publishing guidance and handover

Primary objectives

  • Establish credibility for a business with no existing video presence
  • Give the founder a professional digital asset to share at any touchpoint
  • Replace long text explanations with clear visual communication
  • Build an initial social content library from a single shoot day

What the plan includes

  • Pre-production: brief, script guidance, and story development
  • Production: full crew, direction, sound, and lighting
  • Post-production: editing, colour grade, music, and subtitles
  • Delivery: web-optimised exports, social-format cuts, and raw footage archive
Tier 2

Growth plan.

For SMEs and established independents (11–100 employees).

£15,500 Total investment · over 6 months · excl. VAT
Duration
6 months
Video deliverables
10 films
Shoot days
4 days
Strategy sessions
Quarterly

Deliverables

Brand film / anchor content

About the company

A full company profile film featuring the leadership team, the workspace, and the culture. Goes beyond the origin story to show the business today: its team, its values, and its vision. Used on the website About page, in recruitment, and in investor conversations.

  • 2–3 min
  • Horizontal & vertical
  • Web, LinkedIn, pitch decks
Services film

How we work

A process-led film that walks through the client journey from enquiry to outcome. Shows the methodology, the team in action, and the results clients achieve. Builds confidence in the buying decision and reduces the sales cycle length.

  • 90–120 secs
  • Horizontal & vertical
  • Web & sales enablement
Social proof film

Client testimonial films (×2)

Two filmed testimonials with real clients, shot on location or in studio. Each film follows a before-and-after structure: the problem the client had, why they chose this business, and the outcome they got. The most trusted format in video marketing.

  • 60–90 secs
  • Horizontal & vertical
  • Web / social / ads
Product / service spotlight

Feature films (×2)

Two films each focused on a specific product, service line, or department. These go deeper than the general services film and speak directly to a defined audience segment. Ideal for landing pages, email campaigns, and targeted ad placements.

  • 60–90 secs
  • Horizontal & vertical
  • Landing pages / email / ads
Social content engine

Short-form library (×12)

Twelve short-form vertical clips across the 6-month period, batched from shoot days. Two clips per month delivered to a content calendar. Mix of educational tips, behind-the-scenes footage, team moments, FAQs, and promotional content aligned to business events or seasons.

  • 15–45 secs
  • Vertical 9:16
  • Reels / TikTok / LinkedIn / Shorts
Recruitment / culture film

Why work here

A team-led film showing the workplace culture, team dynamic, and employee experience. Features staff talking candidly about their roles and what they enjoy. Used in job listings, on the careers page, and on LinkedIn to attract the right talent. Reduces cost-per-hire over time.

  • 90–120 secs
  • Horizontal & vertical
  • Careers page / LinkedIn

Production timeline

  1. Month 1
    • Strategy workshop
    • Content mapping
    • Shoot day 1: brand + about film
  2. Month 2
    • Edit: about film
    • Social clips batch 1 (×3)
    • Testimonial shoot prep
  3. Month 3
    • Shoot day 2: testimonials + services
    • Edit: how we work film
    • Social clips batch 2 (×3)
  4. Month 4
    • Edit: testimonial films ×2
    • Feature film shoot day 3
    • Social clips batch 3 (×3)
  5. Month 5
    • Edit: feature films ×2
    • Shoot day 4: culture + recruitment
    • Review & revisions round
  6. Month 6
    • Edit: recruitment film
    • Social clips batch 4 (×3)
    • Final delivery & strategy review

Primary objectives

  • Build a full-funnel content library that covers awareness, consideration, and conversion
  • Create assets that work across multiple channels simultaneously
  • Generate consistent social output without repeated shoot days
  • Support sales, recruitment, and brand positioning in one programme
  • Establish a video rhythm the client maintains after the plan ends

What the plan includes

  • Quarterly strategy and content planning sessions
  • Full production crew across 4 shoot days
  • Content calendar with scheduled delivery dates
  • Platform-specific optimisation for each deliverable
  • Mid-programme performance review and content adjustment
  • Final asset handover with usage guide and channel recommendations
Tier 3

Enterprise plan.

For large corporations and multi-site businesses (100+ employees).

£38,000 Total investment · over 12 months · excl. VAT
Duration
12 months
Video deliverables
25+ films
Shoot days
10 days
Strategy sessions
Monthly

Deliverables

Flagship brand film

Corporate brand story

A cinematic brand film with full production value: scripted narrative, actor or executive talent, professional voiceover, motion graphics, and original music. This is the definitive visual statement of who the company is. Used at conferences, on investor portals, homepage hero, and in all enterprise-level communications.

  • 3–5 min
  • Cinematic + social cuts
  • All channels
Department series

Division films (×4)

Four films each profiling a key business division or service area. Each film is a standalone piece with its own narrative, spokesperson, and use case. Deploys across division-specific landing pages, targeted ad campaigns, and partner-facing communications.

  • 90–120 secs
  • Horizontal & vertical
  • Web / paid / presentations
Social proof series

Case study films (×4)

Four filmed case studies shot on location at client sites or key business environments. Each follows a structured narrative: the challenge, the solution, and the measurable result. References specific data and outcomes where possible. The highest-converting content type in B2B video.

  • 2–3 min
  • Horizontal & vertical
  • Web / sales / conferences
Thought leadership

Executive interview series (×6)

Six filmed interviews with senior leadership or industry experts. Studio or location shot. Covers industry perspectives, company direction, and specialist knowledge. Positions the brand as an authority in its sector. Distributed as long-form content and cut into short-form social clips per episode.

  • 8–12 min each
  • Horizontal + clips
  • LinkedIn / YouTube / podcast
Internal communications

Internal culture films (×3)

Three films for internal use: an all-hands or town hall highlight reel, a values and culture film for onboarding, and an annual review or milestone celebration film. Improves internal engagement, alignment, and retention. Often overlooked and consistently high impact for large organisations.

  • 2–4 min each
  • Multiple ratios
  • Intranet / internal channels
Paid media production

Ad creative packages (×3)

Three bespoke video ad packages each containing a 30-second hero ad and two cut-down variants (15 sec and 6 sec). Scripted and produced to platform specifications for YouTube, LinkedIn, or Meta. A/B test-ready with distinct hooks and calls to action per variant.

  • 6 / 15 / 30 secs
  • Multiple ratios
  • YouTube / LinkedIn / Meta
Event coverage

Event films (×2)

Two event highlight films from company-hosted or attended events over the year. Covers conferences, product launches, or industry awards. Includes speaker clips, audience footage, and key moments. Delivered within 5 business days of the event for timely social distribution.

  • 2–4 min each
  • Horizontal + social cuts
  • Social / PR / web
Social content engine

Monthly short-form (×36)

Three short-form clips delivered every month across the 12-month term. Derived from shoot days, executive interviews, and event coverage. Planned quarterly against marketing objectives and distributed across agreed platforms. Ensures consistent presence without additional shoots.

  • 15–60 secs each
  • Vertical + square
  • All social platforms
Product / tech film

Product demonstration films (×2)

Two films built around a specific product, tool, or technology in the company’s offering. Combines on-screen demonstration, expert commentary, and real-world application footage. Used in product pages, email nurture sequences, and partner onboarding. Reduces support queries and increases product confidence.

  • 90–150 secs each
  • Horizontal + vertical
  • Web / email / partner portals

Production timeline

  1. Quarter 1
    • Strategy & annual content plan
    • Brand film production (shoot days 1–2)
    • Division films (shoot days 3–4)
    • Social content batch 1 (×9)
  2. Quarter 2
    • Case study shoots (days 5–6)
    • Executive interview series shoot (day 7)
    • Ad creative production
    • Social content batch 2 (×9)
  3. Quarter 3
    • Internal culture films (day 8)
    • Product demo films (day 9)
    • Event coverage (rolling)
    • Social content batch 3 (×9)
  4. Quarter 4
    • Remaining executive interviews
    • Year-end review film
    • Social content batch 4 (×9)
    • Annual strategy review and next-year planning

Primary objectives

  • Own the full content lifecycle: awareness, consideration, conversion, and retention
  • Build a scalable video production system embedded in the marketing function
  • Activate video across paid, organic, internal, and partner channels
  • Produce thought leadership content that builds executive profile and brand authority
  • Reduce reliance on ad spend through high-quality owned content

What the plan includes

  • Dedicated account management and monthly strategy sessions
  • Full production infrastructure across 10+ shoot days
  • Senior director and creative lead on all flagship productions
  • Motion graphics and branded animation for enterprise-grade output
  • Priority turnaround on event content (5 business days)
  • Quarterly performance reporting and content optimisation recommendations
  • Annual content audit and forward planning session
Side by side

What each plan includes.

Every plan includes strategy, full production and post-production. What scales is the number of shoot days, films and clips.

IncludedEssentialsGrowthEnterprise
Price£4,950£15,500£38,000
Length3 months6 months12 months
Best forSmall businesses, sole traders and start-upsSMEs and established independentsLarge corporations and multi-site businesses
Shoot days2410+
Films4 — origin story and services10 — about, services, 2 testimonials, 2 features, recruitment25+ across every channel and function
Short-form social clips41236
Strategy1 strategy sessionQuarterly strategy sessionsMonthly strategy sessions and account management
  • All prices are starting points and exclude VAT. They adjust for complexity, travel, revision rounds and usage rights.
  • Retainers are invoiced monthly across the term.
  • Deliverables can be re-weighted within a plan at no cost where the total production load is unchanged.
  • Retainer pricing sits roughly 15% below the same deliverables bought individually.

See every rate on the rate card

Next step

Which plan fits?

Tell us the size of the business and what the next year needs to achieve. We will recommend a plan and adapt the content mix to your goals.