Rate card 2026–27

Start here

Three ways to work together

Most quotes are built from one of three models. Which one applies depends on how well-defined the work is at the point of booking — not on how large it is.

Model A

Fixed deliverable

A defined output at a defined price. A film, an explainer, a poster, an episode. Scope, revision rounds and delivery formats are agreed up front.

Best for direct clients who want cost certainty.

Model B

Day rate

Booked time against an open or evolving brief. Banded by discipline, because a 3D and VFX day and an offline edit day are not the same day.

Best for production companies, agencies and overflow work.

Model C

Retainer

A multi-month engagement combining strategy, production and post against a content plan. Priced below the sum of its parts in exchange for committed volume.

Best for businesses building an ongoing content engine.

Reading the prices. All rates exclude VAT. Film and animation deliverable prices include edit, colour grade, music, subtitles and two revision rounds unless stated otherwise. Anything marked from is a starting point that moves with scope, cast, locations and licence.

Service 01

Film & video production

Events, branded content and advertising, corporate film and factual entertainment. Production days cover the shoot; deliverable prices cover everything from rushes to final master.

How to read this section. Most projects are two costs, not one: a production day for the shoot, plus a deliverable price for each finished film. They are added together.

A worked example. A founder-led brand film, shot in one day with a standard crew, is £1,300 + £1,100 = £2,400.

When you only pay once. Films shot on the same day share that day’s cost — two films from one standard crew day is £1,300 + two deliverable prices. And anything cut from footage that already exists, such as short-form clips, ad cutdowns and reversions, needs no production day at all.

Production days

Crew configuration	Includes	Rate
Half day, solo operator	Up to 4 hours, self-shooting director, camera, audio and lighting kit	£450
Full day, solo operator	Up to 10 hours, self-shooting director, full kit package included	£750
Full day, standard crew	Director, camera operator, sound recordist, single-camera package	£1,300
Full day, multi-camera crew	Director, two operators, sound, lighting technician, full grip package	£1,850
Additional camera operator	Per day, camera package included	£450
Sound recordist	Per day, radio mics and boom package included	£450
Lighting technician	Per day, standard lighting package included	£425
Drone operator	Per day, CAA-licensed, aircraft and insurance included	£550
Studio hire, Edinburgh	Per day, lit space with sound treatment, without crew	£350

This is the shoot only — the finished film is priced separately below. Production days run to 10 hours including setup and wrap. Overtime is charged at one-tenth of the day rate per hour. Pre-production, direction and shot listing for a booked shoot day are included; standalone strategy sessions are priced under Strategy.

Film deliverables

Added to a production day, unless the footage already exists. Each price covers edit, colour grade, music licence, subtitles, two revision rounds and delivery in horizontal and vertical formats.

Deliverable	Typical duration & use	Price
Short-form social clip	15–45 sec vertical, captioned, platform-optimised	£150each
Short-form, 4–11 clips	Batched from an existing shoot day	£125each
Short-form, 12–23 clips	Delivered to a content calendar	£110each
Short-form, 24+ clips	Annual content engine volume	£100each
Testimonial film	60–90 sec, single contributor, problem to outcome structure	£800
Executive interview	Thought leadership piece, includes chapter clips for social	£800
Services film	60–120 sec, process and client journey walkthrough	£900
Recruitment & culture film	90–120 sec, team-led, for careers pages and LinkedIn	£900
Brand & origin story film	90–120 sec, founder-led anchor content	£1,100
Ad creative package	30 / 15 / 6 sec cutdowns from one master, platform-ready	£1,200
Event highlights film	2–4 min, speaker and audience coverage, 5-day turnaround	£1,200
Product demonstration film	90–150 sec, scripted, on-screen and location	£1,250
Case study film	90–120 sec, filmed on a client site, challenge to result	£1,400
Company profile film	2–3 min, leadership, workspace, culture and vision	£1,600
Flagship brand film	3–5 min cinematic, scripted, VO, motion graphics, original music	from £7,500

Not listed? Deliverables outside this range are quoted from the day rates in the Trade rates section plus a production day where a shoot is required.

Service 02

Podcast production

A multi-camera podcast studio in Edinburgh, built for two people, with broadcast microphones and an edit suite next door. Recording on location is available across central Scotland.

Studio rates — hourly

Tier	What you get	Per hour
Self record — audio	Room, microphones, desk, computer. You run the session.	£40
Guided — audio	As above, with an audio engineer running the recording.	£55
Audio & video	Multi-camera capture, synced raw files delivered, engineer operates.	£85
Full service	Recording, engineering and a finished edited episode delivered.	£130

Minimum booking two hours. Half day is four hours at 10% off; full day is eight hours at 20% off.

Studio rates — sessions

Tier	Half day · 4 hrs	Full day · 8 hrs
Self record — audio	£144	£256
Guided — audio	£198	£352
Audio & video	£306	£544
Full service	£468	£832

Episode & series packages

Priced per finished episode rather than per hour. This is the better buy for anyone publishing on a schedule.

Package	Includes	Price
Episode — audio	2 hr guided record, edited audio episode, cover art	£185
Episode — video	2 hr multi-cam record, edited video and audio episode, 3 clips, cover art	£330
Series of 4 — video Popular	One full studio day, 4 edited episodes, 12 clips, 4 cover images	£1,250
Series of 8 — video	Two full studio days, 8 edited episodes, 24 clips, 8 cover images	£2,450

Add-ons

Add-on	Detail	Price
Episode edit — audio	Clean-up, levels, music beds, chapter markers	£60
Episode edit — single camera	Audio edit plus one video angle, titles and captions	£90
Episode edit — multi-camera	Angle cutting, audio edit, titles, captions, thumbnails	£120
Short-form clip	Vertical, captioned — 3 for £60, 10 for £180	£25each
Cover art / thumbnail	Per episode, formatted for all platforms	£30
Transcript	Per episode, edited and speaker-labelled	£25
Music bed licence	Commercial and online use	£50
Show intro & outro package	One-off build: motion titles, music, branded end card	£350
RSS & distribution setup	One-off: feed, artwork and submission to major platforms	£150
On-location recording	Within Edinburgh, plus the applicable hourly rate	£120
Raw file transfer & storage	90 days retained	£15
Rush delivery	Finished episode within 48 hours	+30%

Service 03

Animation, motion & explainer

2D and 3D animation, motion design, VFX and explainer video. Priced per deliverable for defined work, or by the day where the brief is still moving.

Explainer video — by stage

Stage	Time	Price
Research, storyboard & asset creation	1–2 days — script support, storyboard, illustration, asset build	£475–950
Animation — 60 to 120 sec	3–4 days	£1,425–1,900
Animation — 3 to 4 min	5–6 days	£2,375–2,850
Voice over — AI Free	Synthetic VO, commercially licensed	Included
Voice over — human	Professional artist, casting and direction included	£350–500
Music licence	Commercial and online use	£50–150
Character animation	Rigged characters, added to any tier	from £950

Typical explainer builds

Build	Composition	Total
60 sec, AI voice over	Storyboard, animation, music licence	from £1,950
2 min, human voice over	Storyboard, animation, VO, music licence	from £2,850
4 min, human voice over	Extended storyboard and asset build, animation, VO, music	from £4,300

Motion design & animation components

Deliverable	Detail	Price
Lower thirds & on-screen graphics	Package of name straps, callouts and end card	£350
Logo animation / sting	Up to 10 sec, brand-compliant, delivered with alpha	£450
Infographic / data visualisation	Animated sequence built from supplied data	£650
Title sequence / show package	Main title, transitions and supporting graphic set	from £1,800
3D product visualisation	Modelling, texturing, lighting and render	from £1,650
VFX compositing	Clean-up, tracking, integration with filmed footage	£550per day
Additional revision round	Beyond the two included	£150

Service 04 — New for 2026

Film poster design

Key art and poster design for short films, independent features and festival campaigns. Concept routes are developed from the script, the stills or the cut — whichever exists at the point of briefing.

How to read this section. Choose one option from Key art & concepts — they are alternatives sized to the job, not steps you work through. Everything under Craft & components and Formats, delivery & licence is then added as the commission requires.

A worked example. A feature one-sheet with custom title lettering, a typeset billing block and print-ready delivery is £1,600 + £550 + £180 + £150 = £2,480.

Craft is charged once, not per poster. A title treatment is drawn once and then carries across the one-sheet, the teaser, every character poster and every format adaptation in the same commission. The same goes for the billing block and any commissioned illustration.

Licence and buyout. The included licence covers the film’s own release worldwide. Paid placement is licensed per territory for one release window. A distributor wanting to own the artwork outright buys it out at from twice the design fee — a £1,600 one-sheet from £3,200, a £3,350 campaign from £6,700 — rising for worldwide all-media. Copyright stays with Flayr FX Limited until that assignment is signed.

Going out digital only? Every commission is delivered as digital masters as standard, so a festival, streaming and social release needs no print deliverables at all. The Digital release pack is built for exactly that; print-ready press spec is the only line you would skip.

Key art & concepts

Deliverable	Detail	Price
Short film / festival poster	One concept route, two revision rounds, finished artwork masters	£450
Teaser poster	Two concept routes, pre-release treatment, finished artwork masters	£900
Feature one-sheet	Three concept routes, finished artwork masters	£1,600
Digital release pack Digital only	Portrait key art, 16:9 streaming and VOD key art, and the six-format digital pack — no print deliverables	£2,200
Key art campaign Best value	One-sheet, teaser, two character posters, six-format digital pack, billing block and print-ready delivery	£3,350
Character / cast poster	Each, developed from approved key art	£450
Additional concept route	A further distinct direction at the concept stage	£350

Craft & components

Charged once per film, not once per poster. A title treatment is drawn once and then carries across the one-sheet, the teaser, every character poster and every format adaptation in the same commission. None of these are included in the tiers above, except where the key art campaign states otherwise.

Component	Detail	Price
Title treatment / film logo	Custom lettering or type design, supplied as vector	£550
Billing block setup	Typesetting to contract, credit order and compression	£180
Photo retouching & compositing	Per day — cast cut-outs, montage, grade matching	£395
Custom illustration	Hand-drawn or painted key art	from £750
Photography art direction	Per shoot day — key art shoot planning and on-set direction	£750

Formats, delivery & licence

Item	Detail	Price
Streaming / VOD key art	16:9 recomposed from approved artwork — rebuilt for landscape, not cropped — plus square and portrait platform tiles	£450
Format adaptation	Each — UK quad, banner, billboard, or a named social size	£120
Digital campaign pack	Six formats, artwork adapted rather than rescaled	£550
Print-ready press spec	Bleed, colour profile, proofing and printer liaison — only needed if the artwork goes to physical print	£150
Festival laurel update	Per round of additions to an existing poster	£75
Localisation / language version	Each, typeset from supplied translation	£145
Festival, online & social licence Free	Worldwide, for the life of the film’s release — festival submissions, the film’s own site and social, press and EPK	Included
Theatrical & out-of-home licence	Paid placement and print runs. Per territory, for one release window of up to 12 months; renewals and further territories quoted separately	+50%
Full buyout / distributor transfer	Assignment of artwork rights, worldwide and in perpetuity. Subject to clearance of any licensed stock or fonts used in the artwork	from 2×design fee
Stock imagery & licensed fonts	Sourced on your behalf	Cost +15%
Rush	Delivery inside five working days	+30%

How a poster commission runs. Concept routes come first as flat visuals. You select one route to develop, and the two included revision rounds are spent refining it — not switching between directions. Selecting a second route to develop in parallel is charged as an additional concept route.

Service 05

Strategy & consultancy

Brand storytelling consultancy and video content strategy. Strategy-first and deliberately separate from production — you can take the strategy and execute it anywhere.

Brand storytelling consultancy

Facilitated sessions of 60 minutes, one per week. Every tier includes session summaries, self-guided playbooks, questionnaires and the diagram set.

Tier	Structure & fit	Price
Narrative Foundation	3 weeks, 3 sessions — startups and solo founders, 1–10 people	£1,450
Narrative Architecture	4 weeks, 4 sessions — small and mid-sized businesses, 10–50 people	£2,400
Narrative System — Scale	6 weeks, 6 sessions, activation roadmap — 50–100 people	£3,900
Narrative System — Complexity	As Scale, with multi-stakeholder alignment — 100–250 people	£5,400
Narrative System — Enterprise	As Complexity, with divisional messaging architecture — 250+ people	£7,500

Strategy, booked directly

Engagement	Detail	Price
Discovery call No cost	45 minutes, scoping and direction	Free
Consulting hour	Minimum two hours, remote	£175per hour
Half-day workshop	Up to 4 hours, on site or remote, with written output	£465
Full-day workshop	Facilitation, materials and a summary document	£750
Content audit & report	Review of existing content with written recommendations	£950
Video content roadmap	Standalone 3–6 month plan, no production commitment	£1,450

Video content strategy plans

Multi-month programmes covering strategy, production and post against a defined content plan. Retainer pricing sits roughly 15% below the same deliverables bought individually.

Tier 1

Essentials

£4,9503-month engagement

Solo founders, startups, small teams
2 production days
4 films — brand story and services
4 short-form social clips
1 strategy session

Tier 2 · Flagship

Growth

£15,5006-month engagement

SMEs and established independents
4 production days
10 films — about, services, 2 testimonials, 2 features, recruitment
12 short-form social clips
Quarterly strategy sessions

Tier 3

Enterprise

£38,00012-month engagement

Large corporations and multi-site businesses
10+ production days
25+ films across every channel and function
36 short-form social clips
Monthly strategy sessions and account management

Retainers are invoiced monthly across the term. Deliverables can be re-weighted within a plan at no cost where the total production load is unchanged.

Service 06 — Trade

Post-production for production companies

Day rates for production companies, agencies and studios booking capacity rather than a defined deliverable — either my own time, or a staffed suite where Flayr FX supplies the facility and the freelance operator. Rates are banded by discipline. Remote by default, in person across Scotland and the north of England on request.

Day rates by discipline

Discipline	Hourly equiv.Not bookable	Half day	Day	Week · 5 days
Offline edit, assembly & versioning	(£66)	£245	£395	£1,775
Online finishing, conform & grade	(£75)	£280	£450	£2,025
Sound edit & mix	(£75)	£280	£450	£2,025
Motion design & 2D animation	(£80)	£295	£475	£2,135
3D animation & VFX compositing	(£92)	£340	£550	£2,475
Creative direction & consultancy	(£125)	£465	£750	£3,375

Rates are for a senior post-production specialist with 15+ years of broadcast and commercial experience. A day is 10 hours; a half day is 5. Overtime beyond the booked day is charged per hour at one-tenth of the day rate, and evening or weekend working carries the +30% uplift below. Weekly rates carry a 10% discount; blocks of 20 days or more carry 15%. Minimum booking is a half day. A half day is charged at 62% of the day rate, not 50% — a half day still carries setup, handover and a split diary. Weekly rates are five days less 10%, rounded down. The hourly column is shown for comparison only — post-production is not booked by the hour.

Facility rates — suite and operator supplied

A bundled fee, not a room hire. This is for production companies buying finished work rather than booking my time. The rate covers the suite and everything it costs to run — software licences, project storage, power, insurance and machine time — together with the freelance operator engaged for the job. Flayr FX holds the freelance contracts and carries the booking risk. Minimum one day.

Suite	What the fee covers	Day	Week · 5 days
Edit suite & editor	Workstation, project storage, Premiere and Resolve, and the freelance editor engaged for the job	£550	£2,475
Sound suite & engineer	Treated booth for VO, ADR and mix, Pro Tools, and the freelance sound engineer	£600	£2,700
Motion / 3D suite & artist	After Effects and 3D-capable seat, render capacity, and the freelance motion designer	£650	£2,925
Grade suite & colourist	Colour-critical monitoring, control surface, and the freelance colourist	£750	£3,375

Weekly rates are five days less 10%, as above. Overtime beyond the booked day is charged at one-tenth of the day rate per hour. Where a job needs two suites running in parallel, each is charged at its own rate.

Trade extras

Item	Detail	Price
Subtitles & closed captions	Per programme hour, burned in or as sidecar file	£120
Aspect ratio versioning	Per version, reframed rather than cropped	£75
Multi-format delivery & transcode	Per delivery package, to your spec sheet	£95
Project file handover	Cleaned and organised After Effects or Premiere project	£150
Out of hours	Evenings and weekends	+30%
Same-day turnaround	Booked and delivered inside 24 hours	+50%

Repeat and contract work. Production companies with a steady flow of projects get priority scheduling and held rates. Contracts covering a series, campaign or extended production schedule are negotiated against the weekly and monthly bands above.

The small print

Terms that apply to everything

These sit behind every price on this card. Anything that varies from them is stated on the quote.

Term	Detail	Applies
VAT	All prices exclude VAT, charged at 20% where applicable	Always
Minimum engagement	Half day, or two hours for podcast studio and hourly consulting	Always
Revisions	Two rounds included; further rounds £150 each	Deliverables
Copyright	Remains with Flayr FX Limited. A licence grants use on the terms agreed; ownership passes only by written assignment	Retained
Usage — standard	Your own channels — website, organic social, internal — in perpetuity	Included
Usage — paid media	Paid social, broadcast and out-of-home carry a licence uplift	+25–100%
Moral rights	The author asserts the right to be identified under sections 77 and 78 of the Copyright, Designs and Patents Act 1988; a credit is expected on published work	Asserted
Rush — out of hours	Evening and weekend working	+30%
Rush — same day	Booked and delivered inside 24 hours	+50%
Travel & accommodation	At cost, outside Edinburgh and London	At cost
Kit hire & specialist crew	Sourced on your behalf where a brief needs it	Cost +15%
Archive & storage	90 days included, then per month per project	£15per month
Payment	50% deposit above £2,500, balance 30 days from invoice	Standard
Cancellation — 7 days	Booked days cancelled inside 7 days of the shoot	50%
Cancellation — 48 hours	Booked days cancelled inside 48 hours of the shoot	100%
Rate validity	Rates held for 12 months from the effective date	To 31.08.2027

Prices are subject to change where project complexity, delivery specification or licence requirements fall outside the scope described here. Every quote states the scope, the revision rounds, the delivery formats and the licence it covers.

Ready to price a project?

Send the brief and we will come back with a written quote that states the scope, the revision rounds, the delivery formats and the licence.

Ask for a quote studio@flayrfx.com

Flayr FX Limited · Newington, Edinburgh · Sydenham, London · studio@flayrfx.com · flayrfx.com · Rate card 2026–27 · Effective 1 September 2026