Our use of AI
We use AI the way we use any good tool in the edit suite: to take care of repetitive, time-consuming jobs, so more of our time goes on the craft. The films, motion graphics and design we deliver are made by people.
Ethical and responsible
We use AI carefully and openly, with respect for the people we film, the artists whose work we draw on, and the clients who trust us with their material.
A tool, not the author
AI helps us work more efficiently: transcribing, searching, organising and checking. It speeds up the process; it does not replace the creative decisions.
Real work, made by us
We do not use AI to generate images or video and pass them off as our own work. What we show as filmed was filmed, and what we show as designed was designed.
People are accountable
Everything we deliver is reviewed and approved by a member of the team. If something is wrong, that is on us, not on a piece of software.
How we use AI
Like most studios, we use AI-assisted features inside the professional tools we already rely on, and a small number of separate assistants. Typical uses include:
- Transcription and subtitles: turning interviews into searchable transcripts and first-draft captions, which we then check and correct by hand.
- Finding and organising footage: searching hours of rushes for a line or a shot, and keeping projects labelled and tidy.
- Planning and paperwork: summarising briefs and scripts, drafting schedules and shot lists, and checking documents for mistakes, always reviewed before anything is sent.
- Technical clean-up: reducing background noise in dialogue, tracking and rotoscoping, and similar finishing jobs that used to take hours by hand.
What we do not do
- We do not generate images, footage or animation with AI and present them as our own filmed or designed work, in our portfolio, showreels or deliveries.
- We do not create synthetic voices, digital likenesses or altered footage of real people without their clear, informed permission.
- We do not use AI to imitate the style of a named artist, or to copy work we do not have the rights to use.
If a project calls for generative AI
Occasionally a client asks for generated material, such as concept frames for a pitch or an AI element in a campaign. When that happens we talk it through first, agree it in writing, check the rights and the terms of the tool, and are clear with everyone involved about what was made with AI.
Your material stays yours
Client footage, scripts and confidential information are only used for the job they were given to us for. Wherever possible, we choose tools and settings that do not use your material to train their models, and we do not put confidential material into consumer AI services.
We cannot, however, guarantee what AI companies do behind the scenes. If a provider uses material for training without telling its users, that is outside our knowledge and control. If that matters for your project, tell us and we can keep AI tools away from your material altogether.
Questions
If you would like to know how AI might be used on your project, or you would rather it was not used at all, just tell us at studio@flayrfx.com and we will work that way.
Last reviewed: October 2026. We will update this page as the tools, and the law around them, change.