Services / Branded Content & Advertising
Video Marketing Services
People Actually Watch.
Advertising interrupts people. Branded content gives them something worth their time. We produce both, and we will tell you honestly which one your objective needs.
What branded content is
A Story First.
A Brand Second.
Branded content sits between a traditional advert and a documentary. It leads with a story rather than a sales message. Your brand is present, but the film earns its attention on its own terms.
It works because people share things they find genuinely interesting, and they do not share adverts. Audiences who watch branded content show stronger recall and higher purchase intent than those shown a standard pre-roll. More importantly, it builds the thing a thirty-second ad rarely does, which is trust.
What we produce
Six Formats.
One Objective Each.
Whether the goal is awareness, consideration or conversion, the film is designed around that outcome from the first frame.
Brand Films & Hero Content
The flagship piece. A film that says who you are and what you stand for, built to sit at the top of a campaign.
Product & Launch Videos
Clear, well-crafted films for a launch moment, made to explain the thing and make people want it.
Testimonial & Social Proof
Customer stories told properly, so they persuade rather than simply endorse.
Campaign Video for Paid Social
Cut for the platform and the placement, in every ratio and length the media plan calls for.
TV and Online Advertising
Thirty-second spots and pre-roll, produced to broadcast delivery specification.
Character-Led Series
Short films built around real people, made to run as a series rather than a one-off.
Recent work
Branded Content in Practice.
A campaign film produced end to end by Flayr FX.
Our process
Four Stages.
No Surprises.
01
Brief
We find the story that connects your brand to something the audience already cares about.
02
Pre-production
Scripts, storyboards, schedules and logistics. Everything agreed before anyone picks up a camera.
03
Shoot
Our own production crews, on set, for as many days as the job genuinely needs.
04
Post-production
Edit, sound mix, colour grade, voiceover, motion design and VFX. You get a finished film, not a rough cut to finish yourself.
Next step
What Are You Trying to Sell?
Tell us the objective and the audience. We will tell you whether it needs an advert, a branded film, or something else entirely.