Video That Works as Hard
as Your Business Does.
Advertising gets skipped. Branded content gets watched.
The difference is simple. Advertising interrupts people. Branded content gives them something worth their time, a story, a perspective, a moment that connects your brand to something they care about.
At Flayr FX, we produce branded content and advertising video for businesses that want their audience to feel something, not just see something.
Branded content sits between a traditional advert and a documentary. It leads with a story rather than a sales message. Your brand is present, but the content earns attention on its own terms.
It works because people share things they find genuinely interesting. They do not share adverts.
Examples include:
- A short film built around a customer story
- A behind-the-scenes look at how your product is made
- A documentary-style piece about a cause your brand supports
- A series of character-led films for social media
- A campaign built around a cultural moment your audience cares about
WHAT IS BRANDED CONTENT?
ADVERTISING VIDEO
Sometimes you need something more direct. A product launch film. A 30-second pre-roll. A campaign asset built to drive a specific action.
We produce advertising video that is clear, well-crafted and built around your objective. Whether the goal is awareness, consideration or conversion, the film is designed with that outcome in mind from the first frame.
We handle:
- Brand films and hero content
- Product and launch videos
- Testimonial and social proof films
- Campaign video for paid social and digital
- TV and online ad production
You get a finished film, not a rough cut to finish yourself.
If you have an agency or in-house creative team, we work comfortably as a production partner. If you need us to lead the creative from scratch, we do that too.
OUR APPROACH
OUR PROCESS
Brief
Good branded content starts with understanding your audience and what they already care about. We work with you to find the story that connects your brand to that.
Planning Pre-production
We work closely with you creating scripts, storyboards, planning the filming, organising the full production and making sure everything is right.
Shooting
We then shoot everything on set, filming everything that is required for the project over however many days are required with our own production teams.
Post-production
Moving into post-production - this is where we edit your films, sounding mixing, colour grading, Voice Over recording, animation, motion design and VFX.
Why Branded Content Outperforms Traditional Advertising
The numbers are consistent across the industry. Branded content generates significantly higher engagement than standard display or pre-roll advertising. Audiences who watch branded content show stronger brand recall and higher purchase intent than those exposed to traditional ads.
More importantly, it builds something that a 30-second ad rarely does: trust.
People buy from brands they feel they know. Branded content is how you build that feeling at scale.
We work with marketing teams, brand managers and agency partners across Edinburgh and the UK. Our clients range from consumer brands running social campaigns to corporate organisations building thought leadership content.
If your brand has a story worth telling, we want to hear it.
WHO WE WORK WITH
Recent Branded Content Work
Working with the team at ENVY for 3 months on the global advertising campaign for FitBit’s new smartwatch Versa.
Began with versioning work creating foreign language versions of long form and short form adverts for TV, online and Cinema. This evolved over time into creating new versions including sponsorship idents for TV shows as well as editing and graphics work in Premier and After Effects.
Working in a team with another editor, we worked to extremely tight deadlines and delivered a huge volume of content for the global markets EMEA and APAC.
VFX for a new advert for Birkenstock’s new Sandal ‘Atacama Birko Flor’.
Flayr FX Films created all the visual effects for the advert which was edited by Ben Clayton. The visual effects consisted of motion designed text boxes which were tracked to the Sandal.
Start a Conversation
The best branded content starts with a good brief and a clear sense of what you want people to feel. Tell us about your brand and what you are trying to achieve.